KingAddictedToPlastic

=Addicted to Plastic= (2007) Director: Ian Connacher

Central Argument/Narrative
This film describes plastic's history and shows many experts' opinions on the fate of plastic including new solutions to recycling, toxins, and biodegradability. The main kickoff of the movie is illustrated by the sheer concentration of plastics in the oceans.

Matrix of Sustainability Problems
World War II greatly increased the production of plastics to meet the war effort. After the war ended, this hole needed to be filled and was by the civilian consumer market. Plastics earned a reputation as cheap and disposable; this paradigm still persists today.

Plastics that exist in the marine environment are easily mistaken as food. This effects us, at the top of the food chain, through bioaccumulation.

The designs used in plastic manufacturing are not compatible to recycling processes. Multiple types of plastics compose one item making it very time and energy intensive to sort.

Persuasive and Compelling
According to the United Nations, 46,000 pieces of plastic are in a square mile of ocean water; 80% of that waste originates from land.

The animated resin pellets, personified as "Ned," were very enjoyable and kept the viewer engaged.

Interface, Inc. sustainably made carpets and Cool Blue techonology provided persuasive evidence that alternative technologies are out there.

A strong argument against plastic bags is that they have no value. This is illustrated as they are tossed along the roadside.

Biotechnologies are also showing promise. Bacteria can both consume and produce plastics that are biodegradable.

Environmental Educational Value
All of us got swept up in the plastic promise of the post WWII era. It's time to embrace new technologies that wean us away from the unsustainable plastics practices that are predominant today.

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