NickLawFilmAnnotations7

Nicholas Lawrence Persuaders
 * 1) Persuaders, 2004, Rachel Dretzin, Barak Goodman


 * 1) This film provides an analysis of the ad industry. It focuses not only how the ads themselves affect us but the people of the ad industry. The film itself isn’t so much about condemning the ad industry but understanding how it works and the daily troubles it encounters.


 * 1) This film definitely applies many people, for which one us hasn’t seen an ad? At least in the United States we’re bombarded with them constantly. They’re everywhere. The film itself doesn’t so much argue a point as rather attempt to understand the ad industry. It especially highlights the measures the ad industry today is taking to sell us things. If the film is arguing anything it is to show us the extreme/absurd methods companies go through to control our spending habits.


 * 1) The film draws out media influence, corporate influence, economic, consumerism, political and cultural.


 * 1) What I found most interesting was the ad campaign for Song. If there is any example of the absurd measures companies have gone to sell things than Song is it. There entire marketing campaign isn’t about airplanes, but about a lifestyle. It’s absurd. How is the airline you choose become a lifestyle? This only makes sense if you fly a lot. But what the people like me who have flown three times in their life? How is marketing a lifestyle to me going to make me fly more? They don’t even focus on flying at all. Their commercial is just a bunch of people running through a field. This only proves to me that the ad executives have gone insane trying to make us by things.


 * 1) The entire film was pretty enlightening as to how the ad industry today works. I didn’t disagree with the way the film presented things. I disagree with some of the methods the ad executives use but that isn’t because the film isn’t compelling.


 * 1) This audience best addresses US citizens. For one all the filming takes place in the US. And the majority of the ad campaigns shown take place in the US. But it also addresses anyone who lives in a modernized country or has a tv. Ads are pretty much everywhere so this film addresses many people.


 * 1) Once again this question doesn’t really apply. The films purpose is to analyze the ad industry. Very little is said about the environment. Adding information about environmental effects of ads would’ve only detracted from the films main storyline and make it seem off topic. However this ad does indirectly deal with the environment in that ads and consumerism go hand in hand and consumerism directly affects the environment in many ways.


 * 1) The film doesn’t suggest much in courses of action to be taken. I mean, if you don’t want to buy something then don’t. If ad companies want to do crazy things to sell things let them. However the film does say that in the end we aren’t helpless to the whims of ads. We very much control the ad companies by buying what we do buy. In essence, we vote with our dollar.

Goes into more detail about techniques ad companies use. [] Song airlines promotional video, absolutely ridiculous
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